Performance Marketing Manager

About FLiiP

FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we're scaling rapidly across North America.

Paid acquisition is one of our main growth engines. Every dollar we spend on Meta, Google or LinkedIn has to turn into qualified accounts our sales team can close, and we want to know exactly which campaign, ad and landing page did it. We are building the future of AI-native performance marketing, and we need someone to own it.

Role Overview

We're hiring a Performance Marketing Manager (AI & Growth): a hybrid growth practitioner who combines data-driven media buying with technical infrastructure skills and a real appetite for AI innovation.

You will own our paid acquisition campaigns end to end, build and maintain the measurement stack that connects ad spend to HubSpot accounts and deals (GTM, server-side GTM, GA4, Conversions API), and shape our next generation of marketing execution by building AI agents, automated workflows and AI-assisted creative pipelines.

You will work closely with our sales leadership, our GTM Engineering team, our Lead Designer and our Brand Marketing Manager, on one shared pipeline objective.

This is a hybrid role for someone based in the Montreal area, ideally 2 to 3 days a week at our office in Brossard.

Key Responsibilities

Performance Marketing: Execution and Optimization (50%)

• Plan, launch and scale paid acquisition campaigns across Meta, Google Ads, LinkedIn and other platforms to hit strict CAC, LTV and ROAS targets.
• Actively manage daily budgets, bid strategies, campaign structures and audience targeting.
• Continually test and optimize funnels to convert cold traffic into qualified CRM leads and customers.
• Manage the full lifecycle: creative strategy, form design and landing page optimization.
• Work with sales leadership to keep a tight handshake between marketing and sales: lead routing, response time, lead quality feedback.

Technical Implementation and Marketing Infrastructure (30%)

• Implement, audit and maintain web and server-side Google Tag Manager (GTM) containers and GA4 analytics architectures.
• Set up and troubleshoot Conversions API (CAPI) integrations and server-to-server tracking to ensure resilient attribution.