Reception

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East. We have over 70,000 members in over 50 clubs across 40 locations across the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait.

We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.

Convenience is at the heart of everything we do. That’s why you’ll find our fitness experiences cater to your every need. We are open 7 days a week, have unlimited complimentary classes plus incredible added value through our Good Vibes program.

Fitness First is a global brand that originated in the UK — backed by an experience of over 20 years. Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the region, we align all members of staff under this purpose, working to bring health and fitness into more people’s lives.

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

Our brand belief is that fitness gives you the confidence, energy, and self-belief to go further in life.