Performance Marketing Manager

About the role

The Performance Marketing Manager drives player acquisition, revenue growth and marketing efficiency across the Team17 portfolio by planning, executing and optimizing performance marketing campaigns.

This mid-level role reports to the Performance Marketing Director and is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games, and with the Creative team to ensure assets are aligned to channel and audience needs, and built to deliver commercial results.

Requirements

Role Responsibilities

• Planning - Define and deliver performance marketing campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels & platform requirements. 
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.
• Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.
• Media Management – Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord.
• Store Campaigns – Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX.
• Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks.
• Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements.
• Reporting – Develop comprehensive reporting suite for internal teams and external studios.  Connect campaign data, analytics and commercial performance to develop recommendations.

Technical Skills & Experience

• experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon.