Growth Marketing Manager

About Us Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.   Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

Summary:

We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.

The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale — deep AI expertise isn’t required, but a bias for finding smarter ways of working is.

This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.

Overview:

Growth Strategy & Performance Marketing

• Own full-funnel growth strategy across paid media (Google, LinkedIn, Meta, TikTok), SEO/AEO, email, and web to drive qualified leads and maximize ROI
• Direct our digital marketing agency on demand generation strategy and paid media execution — reviewing, approving, and optimizing campaigns to hit CPL and pipeline targets
• Develop paid acquisition strategies tailored to priority personas (e.g., superintendents, directors of transportation, CFOs/business managers, school board members)
• Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline Agency & Vendor Management- Serve as Highland’s day-to-day owner of the digital agency relationship — briefing, prioritizing, and holding the partner accountable to scope, timelines, and performance