Publisher Development Manager

About Kawarizmi We don’t just monetize traffic; we turn it into Cultural Capital. Kawarizmi is the leading ''Culture-First'' monetization partner dedicated to the Maghreb and African Diaspora. In a market where generalist platforms see ''exotic readers'' and undervalue specific audiences, we see high-value targets. We act as the bridge between premium publishers and digital-exclusive advertisers (Banks, Airlines, Telcos) targeting the region.

• Your Job
• Your core mission is to drive Kawarizmi's growth in the African and Middle Eastern markets.
• You will be the ''Hunter'' acquiring small to medium-sized web publishers and creators, but also the ''Farmer'' helping them realize the true value of their audience through strategic advisory.

1. Drive Publisher Acquisition (The Hunter)

• Target Strategically: Map the digital landscape to identify high-potential web publishers and creators in the Maghreb and West Africa.
• Outreach & Pitch: Manage the full sales cycle from cold outreach to closing. You will pitch our ''first look'' ; opportunity and explain why our RPM beats the competition.
• Build Trust: Effectively demonstrate our value proposition to publishers who are tired of being undervalued by Google & consort.

2. Master the Tech (The Operator)

• Optimization: You aren't just selling; you understand the product. You will use tools like Google Ad Manager (GAM) to help onboard partners, ensuring their ad units and formats are optimized for our demand.
• Master the Metrics: You will dive deep into the data. You are responsible for monitoring and optimizing key performance indicators RPM (Revenue Per Mille): Your north star. You will implement strategies to increase the overall revenue per 1,000 page views
• Seamless Handover: Work closely with technical teams to ensure scripts and line items are implemented correctly and tags are live within our promised 48-hour window.

3. Nurture & Upsell (The Advisor)

• Be the Strategic Partner: You are not just a vendor; you are their monetization consultant. You will manage the day-to-day relationship, ensuring publisher satisfaction and retention.
• Yield Advisory: Analyze publisher inventory to recommend layout changes, density improvements, or viewability hacks that increase their revenue without hurting UX.
• Upsell Strategy: Identify opportunities to expand the partnership. This includes convincing publishers to adopt high-impact formats (Interstitials, Video), implementing Header Bidding, or granting Kawarizmi exclusive access to premium inventory.