Head Of Digital

The Opportunity

Nood is a high-growth beauty-tech brand with a flagship IPL device business and an expanding roadmap of devices and skincare. We sell primarily DTC, with growing presence on Amazon, Target.com, TikTok Shop, and Walmart.com.

As a leader in light-based technology for hair removal and anti-aging, Nood is expanding its line of devices and skincare with new innovative technology. 

We’re hiring a Head of Digital to own the DTC growth engine: revenue, contribution margin, and the strategic levers that drive both. This is the most cross-functional role on the marketing team. You’ll set direction across paid acquisition, conversion, performance creative, and lifecycle - identifying where the leverage is and making sure the right outcomes get delivered.

You’ll manage a performance creative specialist, a paid media contractor, and key agency relationships (CRM, web/dev). Day-to-day ad execution lives with the contractor. Your job is to build the operating system that makes growth repeatable and own the results.

What You’ll Own

• DTC P&L. Revenue, contribution margin, and the growth levers behind both. You’re accountable for the number.
• Paid Acquisition Strategy. Channel strategy and budget allocation across Meta, Google, and an expansion roadmap (TikTok, YouTube, Pinterest, Snap). You set direction and hold the contractor to outcomes.
• Performance Creative. Lead the performance creative function. Drive creative testing velocity, angle development, and iteration discipline tied to acquisition performance.
• Growth Experimentation. Build the testing system: hypothesis, test, readout, decision, playbook. Prioritize the highest-leverage tests across offers, funnel, and channels. Maintain a rolling test roadmap with clear ownership and learning goals.
• CRO. Own the conversion roadmap across Shopify - landing pages, PDPs, bundles, cart/checkout, upsells - coordinating with web/dev resources. Use TripleWhale + Shopify analytics for clean pre/post measurement.
• Lifecycle & Retention. Own the CRM agency relationship and direct retention outcomes across email + SMS. Tie everything to cohort behavior and LTV and build a monthly lifecycle review tied to new customer revenue, repeat rate and attach rate.
• Growth Operating Cadence. Weekly scorecards, monthly forecasts, quarterly strategy reviews. Clean KPI definitions, standardized reporting, decision logs, and cross-functional accountability.

What This Role Is About

This role is responsible for orchestrating all initiatives across the entire growth surface - acquisition, conversion, retention - and prioritizing those that drive the highest impact. You can diagnose whether the problem is creative fatigue, a broken funnel, an offer that isn’t landing, or a lifecycle gap - and then make sure it gets fixed.