Specialist, Programmatic

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.   Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).   Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Programmatic Sr. Specialist works within the Programmatic group – as a subset of theBiddable group, and reports into the Associate Director, Programmatic. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process.   Programmatic Sr. Specialists own campaign management and strategy from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.  

Platform (primary) - DSP

•    Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
•    Bulk updating of campaigns, budget management, and troubleshooting platform issues
•    Work in reporting suite to glean insights and make optimizations against KPI goals
•    Applying insights to put together recommendations and set up campaigns
•    Support managing relationship with platform teams to continually bring innovation and updates to product 

Platform (secondary) – partner platforms

• Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns inclusive of:
• Primary Ad Server
• Dynamic Creative Ad Server
• Billing/Planning system
• Verification systems
• Measurement systems
• Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)

Campaign Ownership

• Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
• Participation in status meetings – and communicate updates outward
• Clarify with strategy teams on campaign deliverable requirements
• Work collaboratively with analytics + adops teams on tagging requirements to QA performance