Director - Campaign Lead
US$173,000 / yr base salary
Posted 1 Oct 2026
Advertised as “Director II - Programs - Campaign Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Level
- II
- Expected experience
- 12+ yrs
- Management level
- People management
| Base salary | US$173,000 / yr |
|---|
Study levelBachelor's
CertificationsCBAP, CMM
Field of studyBusiness, Strategy (or related)
Study levelMaster's
Job Description
BAE Systems is hiring a Director- Programs – Campaign Lead to support our Combat Mission Systems (CMS) business – Ground Maneuver Futures. The role will serve as a Campaign Director to develop, lead, and manage strategies for AMPV and Bradley Fighting Vehicles. The Director will be responsible for identifying opportunities, analyzing strategic relevance, and creating and executing comprehensive plans to introduce new products and drive growth and revenue. This role will lead cross-functional collaboration, strategic development, business case analysis, and effective communication and relationship management both internally and externally.
Responsibilities:
- Develop and execute an integrated strategic Campaign aligning with business objectives and customer needs to win in the US Army’s new Transformation in Contact (TIC) environment
- Lead a team of capture professionals, providing guidance, coaching, and development opportunities
- Collaborate with cross-functional teams, including market creation, communications, program management, and product development to ensure campaign alignment and effective execution
- Analyze market trends, competitor activity, and customer needs to inform campaign strategy and tactics
- Conduct business case analyses to identify opportunities, assess risks, and evaluate return on investment (ROI)
- Create and present compelling business cases to internal and external stakeholders, including senior leadership and customers
- Develop and manage campaign budgets, ensuring effective resource allocation and ROI
- Foster strong relationships with customers, partners, and internal stakeholders to drive campaign success
- Optimize the Department of War (DoW) Acquisition Processes, for both domestic and international markets
- Understand the Department of War (DoW) budgetary process and develop strategies to shape POM decisions
- Stay current on DoW and Army published priorities and documentation impacting Ground Maneuver
Required Education, Experience, & Skills
- Active Clearance or the ability to obtain a Secret Security Clearance
- Bachelor's Degree and 12 years work experience or equivalent experience
- Proven track record of developing and executing successful campaigns that drive growth and revenue
- Experience in Business Development, Capture Management, Campaign Strategy, Strategic Market Development/Growth, or related
- Experience in Strategic Campaign Development
- Experience in Business Case analysis and ROI evaluation
- Experience in Defense (DoD) Contracting or similar industries
- Experience in People Management, including developing and managing high-performing teams