Marketing Operations Manager

About Sarvam

Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.

About the Role

The Marketing Operations Manager makes Sarvam's marketing engine run. This role owns the systems, data, and processes that connect every campaign, channel, and team, from the website and developer signups through to pipeline and revenue. The job is to make marketing measurable: to know what is working, what is not, and where every rupee and hour is going. This person sits at the centre of a fast-moving marketing team spanning growth, demand generation, product marketing, and developer relations. They build the martech stack, keep the data clean, run attribution, and turn a lean team into a leveraged one by automating the manual and instrumenting the unmeasured.

What You’ll Do

• Martech stack ownership. Own selection, integration, and administration of the marketing stack - CRM, marketing automation, analytics, attribution, and enrichment tools. Keep systems connected and data flowing cleanly between them.

• Funnel instrumentation. Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue. Define the stages, the data model, and the definitions everyone agrees on.

• Attribution & reporting. Build and maintain attribution models and reporting that show what drives pipeline and usage. Deliver dashboards leadership actually uses to make decisions.

• Lead management & routing. Own lead scoring, routing, and the MQL-to-SQL handoff with Sales, with clear SLAs on quality and follow-up. Keep the bridge between Marketing and Sales clean and accountable.

• Campaign operations. Set up, QA, and support campaign execution across email, paid, events, and lifecycle. Build the templates, workflows, and processes so campaigns ship faster with fewer errors.

• Data hygiene & governance. Keep the database accurate, deduplicated, and compliant. Own segmentation, list management, and data governance including consent and privacy requirements.

• Process & enablement. Document workflows, build playbooks, and train the team on the systems. Remove the manual, repetitive work that slows the team down.