Integrated Marketing Manager

About JETSET Pilates Franchising

At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.

Position Overview

The Integrated Marketing Manager serves as a strategic link between the corporate marketing team and franchisees, ensuring that localized marketing efforts reflect the JETSET brand and business objectives. This role partners closely with franchise operators to build local marketing guides and resources, approve local marketing activations and digital marketing initiatives, and support execution: empowering franchisees to launch and sustain successful marketing efforts in their markets. This role will be supporting the studios in the East.

Reporting to the Director of Integrated Marketing, this role supports franchisees throughout the pre-opening and sales cycle, monitors local engagement and marketing performance, and delivers insights to both franchisees and the Director of Integrated Marketing. It collaborates cross-functionally with the Product & Talent, Real Estate & Construction, and Operations team, particularly in support of underperforming studios.

This role is ideal for someone who pairs strong relationship management with a data-driven approach. Comfortable enforcing brand standards and making approval decisions within a high-touch franchisee relationship, and accountable for marketing spend and ROI, not just campaign execution.

Key Responsibilities

Franchisee Marketing Support

• Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding 360 marketing initiatives, including local marketing strategy, digital marketing, HQ-provided resources, and brand standards

• Create and maintain local marketing guides and starter resources for each studio ahead of opening

• Adapt national campaigns, toolkits, and assets for optimal local impact

• Ensure your portfolio of studios are enrolled in necessary and timely marketing activities such as PR and Digital Marketing by making the proper the introductions and keeping track of their performance

• Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention