Lifecycle Marketing Manager

Lifecycle Marketing Manager

Perry Homes | In-Office Role

This is an in-office role responsible for leading the strategy, planning, and execution of email marketing and content initiatives within Salesforce Marketing Cloud (SFMC). This role owns the vision for how Perry Homes communicates with buyers across their journey, from campaign strategy and content direction to hands-on build and optimization. This position manages the execution of email campaigns, customer journeys, and audience segmentation, ensuring a seamless omnichannel experience across digital platforms. This position reports directly to the Sr. Manager of Digital Marketing, and may oversee coordinators, specialists, or agency partners supporting email and content production.

What You'll Do

Strategy & Planning

• Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
• Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
• Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
• Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.

Execution & Campaign Management

• Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
• Design and maintain automated lifecycle and nurture programs.
• Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
• Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
• Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.

Performance & Compliance

• Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
• Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
• Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.

Leadership & Collaboration