Retail Growth Manager

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.  

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy. 

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.   

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for… 

A bit about the role 

To lead a team of Retail Growth Executives to achieve budgeted sales revenue and execute the retail and marketing plan within the OPEX budget. 

What you’ll be doing 

Strategic Delivery: 

• Lead, coach and develop a highly skilled, capable and engaged team to execute Allwyn’s commercial plans with its’ customers and develop ways of maximising sales performance with them. 

• Individual ownership of projects within the Retail channel, leading to continuous improvement, more effective and more efficient ways of working.  

• Bring retail insight back into Allwyn to feed into the development of these plans and ensure they are fit for retail. 

• Support the delivery of the Retail contact model plans and review against agreed measures to demonstrate the effectiveness of the agreed plans. 

• Proactive leadership to support the Divisional Controller with operational and key strategic deliverables 

• Support cross-functional commercial projects on behalf of the Retail channel. 

• Cascade key business strategies, targets and relevant business opportunities 

Execution: 

• Deliver the Retail Key Performance Indicators sales revenue targets through supporting, leading and motivating the Retail Sales Team in line with company processes. 

• Develop ways to deliver great in-store execution and retailer advocacy of The National Lottery within stores now and into the future. 

• Deliver excellent customer service through providing efficient complaints resolution and escalation 

• Promote and advocate that Retail Sales Team complies with the necessary player protection and mandatory National Lottery Commission requirements 

What experience we’re looking for 

• Proven track record of leading, coaching and developing a sales team, as well as delivering strong results through others. 

• Proven experience of leading cross-functional projects and a team, maintaining engagement and delivery throughout. 

• Proven experience of successfully managing retailer relationships at local, regional and national level. 

• Proven experience of developing, engaging with and managing an internal / external stakeholder network 

• Ability to be flexible in working locations and travel where required 

• Role modelling excellent communication and selling skills. 

• Ability to build an effective stakeholder network both internally and externally  

• Experience of problem solving and working through complexity, ability to flex and apply directional changes 

Desirable: 

• Experience of developing regional plans, as well as executing those plans. 

• Experience of effectively managing a Region. 

• Ability to effectively analyse and interpret data. 

• Ability to build and articulate a commercial argument. 

• Highly competent and confident using technology and Google Suite 

Key Measures of Success 

• Delivery of Sales & Revenue Targets 
  Achieves or exceeds regional revenue targets (circa £400m accountability) and delivers against all agreed Retail KPIs. 

• Team Performance & Capability Improvement 
  Demonstrates measurable improvement in team performance (e.g. sales growth per RGE, productivity, engagement scores) through effective leadership, coaching and development 

• Quality of Retail Execution & Retailer Advocacy 
  Improves in-store execution standards (distribution, availability, display) and strengthens retailer advocacy and relationships across the region. 

• Retailer Engagement & Relationship Strength 
  Builds and maintains strong, productive relationships with key retailers and trade bodies, evidenced by increased retailer advocacy, engagement in initiatives, and improved execution of agreed plans. 

About us 

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.  

• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license. 

• Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date. 

• Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins.. 

An inclusive reward offering with wellbeing at the centre 

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities. 

Benefits 

• Company Bonus Scheme 

• Matched pension contributions up to 8.5% 

• 26 days annual leave + 2 Life Days (and bank holidays) 

• Single Private Health Cover 

• Complimentary Private Medical 

• Income Protection  

• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes. 

• Enhanced Family Leave (Maternity, Paternity, Adoption) 

• Wellness Allowance £500 

• Employee Assistance Programme 

• Discounted Health Assessments 

• Volunteering Days 

• Matched Funding 

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.