Social Media Coordinator

Social Media Coordinator to Founder & CEO

tarte cosmetics is seeking a social-savvy, highly creative and organized Social Media Coordinator to support our Founder & CEO. This role is ideal for an experienced content creator and social media professional who understands how to turn everyday moments into engaging, platform-relevant content while managing multiple priorities in a fast-paced environment.

The Social Media Coordinator will help manage the day-to-day execution of the CEO’s social presence, including content planning, filming, editing, publishing and community engagement. This individual will also maintain the CEO’s content calendar, manage social commerce platforms and coordinate with internal teams to ensure content is timely, engaging and aligned with both the CEO’s voice and tarte’s brand.

This is a hybrid position based in the New York City area and requires the ability to work onsite at least three days per week. Flexibility to work evenings and weekends and travel frequently is essential.

Responsibilities

• Coordinate the end-to-end creation and publishing of social content, including brainstorming, filming, editing, caption writing, scheduling and posting
• Create engaging, high-quality content that reflects the CEO’s voice, personal brand and day-to-day activities
• Own and maintain the CEO’s social content calendar, ensuring deliverables, approvals and publishing timelines stay on track
• Develop platform-specific content ideas that support audience growth, engagement and brand storytelling
• Monitor social trends, emerging formats, viral sounds and cultural conversations to identify timely content opportunities
• Manage the CEO’s social media profiles and social commerce accounts, including Amazon Storefront, LTK and ShopMy
• Write on-brand captions, video scripts, social copy and other short-form content
• Lead day-to-day community management by monitoring comments, engaging with followers and escalating important messages or opportunities
• Coordinate with internal social, creative, communications, influencer and marketing teams to support launches, events and key brand moments
• Organize content files, raw footage, drafts, approvals and links to maintain an efficient and accessible workflow
• Monitor content performance and platform insights, identifying trends and recommending ways to strengthen reach and engagement
• Provide onsite and real-time content support during meetings, events, product launches, travel and other key moments
• Manage multiple projects and shifting priorities while maintaining a high level of accuracy, responsiveness and discretion