Senior Manager, TikTok Shops / Social Commerce

Overview:

tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands.

What You’ll Do:

Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.
Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

What We’re Looking For:

Proven TikTok Shop growth experience
Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends.
Passion for TikTok, beauty trends and cultural moments
Effective communicator and collaborator across creative, analytical, operational & technical teams.
Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

Requirements:

5+ years of experience in digital merchandising, e-commerce, or social commerce
Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required.
Bachelor’s degree in Marketing, Business, or related field
Excellent project management, organization, and multitasking skills.

Our Perks:

Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
Medical, dental, vision, 401k plan & access to health and wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
Hybrid work policy
Gratis, employee discount on tarte.com, team give-back initiatives
Friendly, fun, creative & collaborative work environment
Tarte is an equal opportunity employer.