Digital Product Manager
Posted 7 Oct 2026
Advertised as “Digital Product Manager - CRO & Optimization”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–6 yrs
- Management level
- Individual contributor
- Contract
- Full-time
No salary listed for this role.
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team.
This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience.
The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role.
CORE JOB RESPONSIBILITIES
- Own digital product initiatives from discovery through implementation and optimisation
- Identify conversion and customer-experience opportunities using data and customer insights
- Define, prioritise and manage CRO and A/B testing initiatives
- Configure and monitor experiments and analyse results to drive product decisions
- Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
- Work closely with UX/UI, Development, Analytics and Marketing teams
- Coordinate development teams and external partners and ensure initiatives move forward
- Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
- Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations
- Identify friction across key journeys such as search, navigation, PLP, PDP and checkout
- Continuously optimise the customer experience based on data and experimentation
Requirements
- 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
- Strong experience in CRO, A/B testing and experimentation
- Strong analytical mindset and experience with digital analytics tolos
- Good understanding of ecommerce and customer journeys
- Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding
- Experience working with Product, UX and Development teams
- Strong ownership, communication and stakeholder-management skills
- Fluent professional English
- Collaborative and proactive attitude
- Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have
- Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus