Creative Director

About the Role

Daybreaker’s visual identity is central to everything we do. It draws people in at 5 AM, attracts world-class partners, and turns first-timers into lifelong community members. As our Junior Creative Director and Designer, you will own and evolve the visual language of Daybreaker across social, brand collateral, and merchandise — bringing our world to life with originality, consistency, and craft.

This role is designed for a high-taste, high-output creative who is early in their leadership journey and ready to step up. You’ll work directly with Founder Radha Agrawal, a deeply intuitive and visionary creative leader, and collaborate with a joyful, fast-moving, in-person team shaping one of the most dynamic community movements in the world.

You will be trusted to make decisions, move quickly, and execute at a high level without constant oversight. This is not a role for someone who waits for approval — it’s for someone who can carry the creative bar, run with ideas, and deliver work that is unmistakably Daybreaker.

In-person presence in New York City is a firm requirement. You will be at events, in creative reviews, and embedded in the daily energy of the brand.

Requirements

What You’ll Do

Social Media and Content

• Own the visual direction of Daybreaker across Instagram, TikTok, and beyond
• Design and produce scroll-stopping graphics, motion assets, and templates
• Collaborate with photographers, videographers, and the community to shape the brand’s digital presence
• Maintain a cohesive aesthetic while continuously pushing the creative forward

Brand and Marketing Collateral

• Design marketing materials for events, partnerships, and campaigns
• Create decks, one-pagers, and sponsor materials that reflect the full power of the brand
• Help evolve and uphold brand guidelines across all touchpoints
• Partner with the partnerships team on co-branded creative that elevates both sides

Merchandise and Product Design

• Concept and design merchandise people genuinely want to wear
• Own the design process from concept through production-ready files
• Work with vendors and manufacturers to bring products to life
• Think beyond graphics — build products that extend the Daybreaker identity and community

Who You Are

• A highly motivated designer with a strong point of view and a portfolio that grabs attention instantly
• Early in your career but ready for real ownership and creative responsibility