Creative Strategist

Location: Remote (United States and Canada time zones)
Salary: USD $75,000-$85,000 per annum (depending on experience)
Type: Full-time

The Role

Most agencies treat creative as an output, we treat it as a growth lever.

We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands.

You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative. We're looking for someone who already has the experience, strategic judgment and creative instincts to take ownership, challenge thinking and make an impact from day one.

This role is for you if:

1. You're DR-native. You understand customer psychology, mass desire, awareness levels, market sophistication stages, and offer positioning. You know how to translate these principles into creative that converts, not just content that gets attention.

2. You have strong creative instincts. You can look at an ad and quickly identify what's working, what's missing and what could make it stronger. You understand the difference between creative that looks good and creative that's built to perform.

3. You think in hypotheses, not just ideas. Every creative concept has a reason behind it, whether that's a customer insight, performance trend, untested angle or opportunity in the market. You know how to turn those hypotheses into meaningful creative tests.

4. You know how to turn performance into action. You can interpret creative performance, identify patterns, separate signal from noise and translate those insights into smarter iterations and testing strategies.

5. You take ownership and create momentum. You don't need someone telling you what to investigate or what to do next. You can independently identify opportunities, solve problems, prioritise effectively and move creative strategy forward.

6. You're commercially minded. You understand how creative connects to broader growth objectives for a client. You can collaborate with Growth Strategists and Media Buyers, challenge assumptions constructively and ensure creative strategy supports what the business is trying to achieve.