Demand Generation
US$170,000 / yr base salary
Posted 17 Aug 2026
Advertised as “Demand Generation Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- People management
- Employment
- Hybrid
- Contract
- Full-time
| Base salary | US$170,000 / yr |
|---|
Demand Generation Lead
This role reports to the Head of Marketing and is required to be in the office 3 days per week.
Who We Are
At Vizcom, we’re reimagining how physical products are designed by fusing AI with human creativity to help designers move from sketch to reality at lightning speed. This role will shape the future of our AI-powered sketching and collaboration tools, building experiences that feel as natural as drawing and as powerful as imagining something into existence. You’ll join a small, fast-moving team that values initiative, experimentation, and an eye for beauty.
The Role
We're hiring our first Demand Generation Lead to shape our Enterprise marketing motion and build the pipeline engine from the ground up. You'll own the full funnel: from awareness to SQLs, working side by side with Sales to hit revenue targets. This is an IC role today with a clear mandate to hire and grow a team as we scale.
We already have incredible momentum across teams small and large like Nike, Adidas, Catalyst, Hasbro and more — and are looking for someone to unlock our next layer of enterprise growth.
You'll report to the Head of Marketing and have direct input on budget, strategy, and how we show up in market.
How You’ll Do It:
Lead Generation & Pipeline
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Design and run multi-channel demand gen programs that generate qualified pipeline for the sales team
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Own MQL-to-SQL conversion targets and iterate on lead scoring and qualification criteria with Sales
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Build and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution
Account-Based Marketing (ABM)
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Stand up ABM programs targeting key ICP accounts alongside the Sales team
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Develop account-level content and outreach sequences in close collaboration with AEs and SDRs
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Track and report on account engagement, pipeline influence, and deal velocity
Strategic Events & Field Marketing
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Own Vizcom's presence at industry trade shows, design conferences, and partner events
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Partner with our product marketing team to plan and execute virtual events and webinars to drive awareness and net-new pipeline
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Manage pre- and post-event follow-up in partnership with the SDR team
Sales Partnership
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Act as the connective tissue between Marketing and Sales, helping to align on ICP, messaging, and pipeline goals