Product Manager

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.  Come join us if you are looking for a purpose-driven and authentic career!

We're on the hunt for a Senior Product Manager who will be responsible for the strategic planning and implementation of a digital roadmap to support Knix. You will use data, company insights, and customer feedback to prioritize, plan, and manage the initiatives from ideation to deployment. You will collaborate with many business stakeholders across the organization to build and define projects, be responsible for making trade-offs to help Knix reach company targets, and work within an agile development team for final delivery.

About You

• Strong ability to solve problems, make decisions, and complete trade-off analysis to stay on track toward business deliverable commitments.

• Excellent stakeholder management skills, with experience aligning executives and cross-functional teams.

• Extremely strategic, comfortable with long-term planning, short-term tactical decisions, and making trade-offs.

• Experience working with analytical tools such Amplitude to turn insights into actionable AB testing opportunities. 

• Ability to juggle conflicting priorities while completing projects successfully

• Outstanding verbal and written communication skills.

• Comfortable with  JIRA and Shopify Plus. 

The Opportunity

• Develop/maintain the product roadmap for the Knix e-commerce sites, designing customer-centric capabilities that support the organization’s business strategies and operational dependencies.

• Lead discussions with cross-functional teams and stakeholders to understand business goals and user needs, build business cases and support the roll-out of new capabilities.

• Solve problems, make decisions, and complete trade-off analysis to stay on track towards business deliverable commitments.

• Lead a product discovery process through developing feedback loops with users, and constant testing & prototyping with UX.

• Act as subject matter expert on Knix websites and site tools, understanding how we use these tools and providing vision on how to get the most out of existing capabilities.

• Use customer behaviour data and feedback to build a AB testing approach on enhancement opportunities on site.

• Oversee both the long-term strategic direction of the roadmap and conversion optimization, as well as the tactical strategy and execution of individual features.

• Lead the discovery and deployment of AI-powered tools and LLM applications to improve internal efficiencies and drive conversion optimization through advanced data analysis and automated content generation.

• Define, prioritize and scope site initiatives along with Product and Tech lead  to ensure that resources are adequately assigned.

• Responsible for setting KPIs and targets for new features and tracking results through pre and post-analysis and A/B testing.

• Draft stories/acceptance criteria, prioritize the backlog, and actively participate in the agile development process.

Qualifications

• 5+ years of product management experience, including leading complex, high-impact initiatives on a customer-facing e-commerce platform.

• Strong business acumen and the ability to translate data (qualitative and quantitaive) into strategic product decisions.

• Familiarity with experimentation frameworks and agile/lean methodologies.

• Clear, concise, but thorough verbal and written communication skills to absorb technical concepts and communicate them to a non-technical audience.

• You have built strong relationships with senior stakeholders across the organization and influenced. 

• You have a growth mindset, you know there’s always a better way to do things and are willing to disrupt the status quo.

Salary Starting At: $125,300Compensation & Care   Transparency is at the heart of everything we do, including how we pay. The posted expected hourly rate for this role represents candidates developing new skills within the position. Increased rates represent those who are more proficient or have achieved mastery and deep institutional knowledge over time.    Rewards are not just about your regular pay and monthly bonuses. We believe rewards should support your whole life, not just your shift. That’s why for permanent full-time employees, we cover 100% of the premiums for extended health and dental plans from your first day. You’ll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.   When your family grows, we’re there for you. Our Paid Parental Leave plan tops up salary to 80% for eligible permanent, full-time employees. We also invest in your future with a RRSP matching program for permanent full-time team members. Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you sell.   AI Disclosure Statement   We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special.   How we Hire   Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.