Brand & Creative Direction

About the Role

Adora's creative function serves 20+ customers and prospects, and behind every one of them sits a brand with its own visual language, creative direction principles, and aesthetic point of view. The Brand & Creative Direction Lead is accountable for making sure that point of view survives contact with AI production at scale, partnering directly with brand-side creative directors, translating their standards into Adora's AI tooling, and holding the final aesthetic bar on everything that reaches a client.

This is a senior individual contributor role. The Brand & Creative Direction Lead leads through taste and craft: staying close to flagship accounts, building real working relationships with the creative directors on the other side of the table, and setting the aesthetic bar the rest of the creative team works to. A Creative Ops Manager owns pipeline throughput and contractor management, freeing this role to focus on brand fidelity and the creative-director relationship.

What You Will Own

Brand Aesthetic Standards

• Hold the final aesthetic bar on all creative before it reaches a customer, asking whether it is actually on-brand, not just on-brief.

• Lead the review and iteration cycle, weighing feedback from brand-side creative directors against Adora's own standards.

• Translate each brand's visual identity and creative direction principles into standards Adora's AI tooling can consistently produce against.

• Serve as the escalation point whenever a brand's aesthetic integrity is in question.

Creative Director Partnership

• Serve as the direct creative counterpart to creative directors at Adora's flagship enterprise accounts, the person they call when something doesn't look right.

• Build durable relationships with brand-side creative and creative direction teams across Adora's highest-profile partnerships.

• Join customer meetings as the aesthetic and creative-direction point of contact, alongside Account Managers and leadership.

Customer Enablement & Brand Partnership

• Lead onboarding for brand and creative direction teams adopting Adora, teaching them how to creative-direct through AI rather than around it.

• Build enablement resources, including prompting guides, brand-specific style references, and worked examples, that let creative directors steward their own brand inside Adora's tooling.

Sales Enablement Creative

• Produce sample creative for top-tier prospect brands that demonstrates range across aesthetics, not just output volume.

• Partner with Sales on pitch creative, turning briefs around within sales cycle timelines.

• Help define creative tiering for prospect and pitch requests.

Brand Playbooks & Prompting Systems

• Turn each account's aesthetic standards into documented, repeatable prompting playbooks other people can execute against.

• Set the creative brief standard the Creative Ops team briefs contractors against.

Product Feedback

• Feed what you see across brands back to Product and Engineering: where the tooling helps creative direction translate cleanly, and where it doesn't.

What You Will Bring

• A track record in creative direction or brand stewardship for enterprise brands, whether agency, in-house, or studio, with real experience translating brand guidelines into executed work.

• Strong aesthetic judgment across diverse brand identities, and the taste to know when something is technically correct but wrong for the brand.

• Deep fluency with AI creative production, or a demonstrated ability to master a proprietary AI system quickly and turn it into standards other people can follow.

• Real presence with senior client-side stakeholders, including creative directors and brand leads, with the ability to present creative, absorb feedback, and hold a point of view in the room.

• Comfort with AI-native tools and technical workflows, including prompting and data-informed quality review.

• Experience setting a standard for others' output and reviewing work against it.

Nice to Have

• Formal design education, or a background as a brand designer or creative director.

• Experience inside an AI-native or fast-scaling studio.

• Light scripting or API familiarity.

What Success Looks Like

• Creative on flagship accounts reads as unmistakably on-brand, with high creative-director satisfaction and low rework rates.

• Brand playbooks and prompting standards are documented and adopted across the team without you in the loop on every piece.

• Enterprise brand and creative direction teams can steward their own brand inside Adora's tooling using your enablement materials.

• High-stakes pitch creative contributes directly to winning new enterprise accounts.