Marketing Specialist

Business Area: Marketing
Location: Tokyo, Japan
Reporting to: Head of Marketing, Asia / Marketing Manager, Japan
Job title: Multi-Channel Marketing Specialist (6-month Fixed Term Contract)
 

Who we’re looking for
A proactive and creative Marketer with a good understanding of multi-channel marketing strategies, including digital marketing, paid advertising, events and social media, alongside some analytical skill set for data-driven decisions, particularly within the financial services sector. You should be skilled in contributing to the creation of engaging content and to the tailoring of campaigns for diverse audiences. You should also be adept at contributing to the execution of global campaigns appropriately targeted to the local market. The ideal candidate will thrive in a fast-paced environment, demonstrate excellent organisational skills, and collaborate effectively within cross-functional teams. We value adaptability, resilience, and a passion for driving results in a multi-cultural context.

About Schroders

Schroders is a global investment manager which provides active asset management, wealth management and investment solutions. We aim to provide excellent investment performance to clients through active management. We serve a diverse client base that includes pension schemes, insurance companies, sovereign wealth funds, endowments, foundations, high net worth individuals, family offices, as well as end clients through partnerships with distributors, financial advisers, and online platforms.

Established in 1804, we have around 5,500 people across 36 global locations. Schroders' success can be attributed to its diversified business model, spanning different asset classes, client types and geographies.

The base
Tokyo, Japan

The team
The Japan Marketing team is responsible for implementing comprehensive marketing and communication strategies in Japan with close collaboration with regional and global teams. We create targeted campaigns and integrated marketing programs that enhance Schroders' market presence and communicate our value proposition to diverse client segments, including intermediaries (advisory firms, retail banks, private banks, financial institutions), institutional investors (pension funds, sovereign wealth funds, consultants), private markets, insurance companies, and wealth management clients.

Working within Schroders' global marketing framework, we collaborate closely with the Marketing Centres of Expertise, regional and country teams, sales, product development, and corporate communications to ensure a consistent yet locally relevant marketing approach that strengthens Schroders' position as a leading global asset manager while supporting the firm's business growth objectives.

What you’ll do
The Multi-Channel Marketing Specialist will be responsible for executing strategic and tactical marketing initiatives aimed at promoting the company's products and services to target audiences primarily in Japan. This role requires a good understanding of the Japan market and the relevant products.

Key Responsibilities:
Channel Management & Execution
• Execute marketing events to support sales momentum.
• Involve in the team’s usage of digital marketing channels including email, social media, content marketing, and paid digital.
• Execute integrated campaigns that deliver consistent messaging across multiple touchpoints.

Content & Creative Direction
• Adapt marketing assets for different channels and audience segments.
• Ensure brand consistency while optimising content format for channel-specific requirements.
• Collaborate with creative teams to develop engaging visual and written marketing materials.

Stakeholder & Relationship Management
• Collaborate with cross-functional teams to ensure cohesive messaging and brand alignment.
• Support management of agency relationships and vendor partnerships to maximise value and performance.
• Liaise with proposition teams to ensure accurate positioning and messaging of product offerings.
• Participate in internal communications to drive marketing awareness across the organisation.

Communication & Reporting
• Prepare marketing materials and reports to stakeholders.
• Create campaign briefs and project documentation to ensure alignment across teams.
• Produce regular performance reports with actionable insights for continuous improvement.

The Knowledge, Experience and Qualifications You Need
• Bachelor's degree in Marketing, Business, or a related field
• Experience in multi-channel marketing, preferably within the financial services or related industry
• Good understanding of digital marketing strategies, analytics, email marketing, and social media platforms
• Native Japanese and fluent English skills in both spoken and written form.
• Experience with marketing automation tools and CRM systems
• Ability to work independently and collaboratively in a dynamic environment.
• Strong organisational skills and attention to detail in a fast-paced marketing environment.
• Ability to collaborate effectively with cross-functional teams and communicate ideas clearly to diverse stakeholders.
• Curiosity of new technologies to improve efficiency and productivity – ie AI tools for marketing.

The Knowledge, Experience and Qualifications That Will Help
• Familiarity with the regulatory environment within the financial services industry in the Japan market
• Knowledge of customer segmentation and experience in targeting strategies that enhance customer engagement
• Project management skills and experience coordinating cross-functional initiatives
• Experience working in cross-cultural teams or on international marketing campaigns

What You’ll Be Like
A proactive and creative thinker with a passion for marketing and a desire to drive results. Strong communicator with the ability to articulate ideas and strategies clearly and persuasively. Adaptable and resilient, embracing change and navigating challenges with a positive attitude. Team-oriented yet self-motivated, with the ability to thrive in both independent and collaborative settings. Detail-oriented with a strategic mindset, always focused on the big picture while managing the nuances of execution. Culturally sensitive with the ability to understand and respect diverse perspectives across different markets.

We recognise potential, whoever you are
Our purpose is to deliver excellent investment performance to clients through active management. We believe diverse perspectives and an inclusive culture help us make better decisions and achieve better outcomes for our clients. That's why inclusion is a strategic priority for us, and we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.

We will consider flexible working arrangements for all roles and provide reasonable accommodations to support applicants and employees, including those with neurodiversity, disability, or physical and mental health needs. For more information, please visit our FAQs.

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.