Marketing Automation Specialist
Posted 30 Jun 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
At Aceve, we back the builders of society. Founded in the Nordics and growing across Europe, we build digital tools for the people who construct and maintain our physical world - giving electricians, plumbers, and contractors back their time, clarity, and confidence. With over 900 employees across 8 countries, leading brands in 7 customer markets, and more than €100M in revenue, we're on an ambitious growth journey, and we're just getting started. We're an AI-first company, and we work with grit, openness, and a good dose of joy.
Construction is one of the least digitised industries in Europe.
We think that's the best problem in tech, and we'd like some help going after it.
Where you come in
You'll build the machine that connects marketing and sales across the Nordics, Germany and Benelux.
You start with Sweden, end to end. The automations, the programs, the standards — yours. Then six markets run on what you built. This isn't tidying up someone else's architecture and quietly resenting their naming conventions. It's scaling our engine globally during the high-growth phase
You'll have our CRM & Insights Manager next to you as a sparring partner. You bring the technical craft. You'll spot pipeline bottlenecks and turn them into initiatives that activate our database — if that's the part that gets you out of bed, you're the right person
What you will do
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Own the whole lifecycle. Form submission to lead routing, and everything grubby in between. Dynamic lists with nested logic. Scoring and grading. Engagement Studio programs from entry criteria through branching to suppression and dynamic content. All of it, yours.
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Build with AI — don't just prompt it. Rules-based automation is great until it meets a lead that doesn't fit any rule. That's where you come in: agents that make the judgment calls, flag the data problems, and hand Sales a summary worth reading. You know how an agent reasons over Salesforce and Data Cloud, and — more importantly — where the guardrails go.
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Find automation oppportunities. Reporting, broken flows, sync errors, record enrichment. Copy drafted with LLMs as a default. Sequences personalised per ICP at a scale nobody could hand-build.
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Keep the plumbing honest. The Salesforce ↔ Account Engagement connector. Marketing Data Sharing Rules across Business Units. When it breaks, you fix it — you don't file a ticket and wait.
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Own reporting. Connected Campaigns set up so the data actually flows back. Multi-touch attribution that holds up when someone senior asks which channel earned the deal — and gives every touch along the way the credit it's owed.