Product Marketing Director

About Us Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.   Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.   Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary

As Director of Product Marketing for AI Solutions, you will lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio and the emerging categories reshaping how defenders operate, including Sophos AI Defense and Fusion AI.  

This is a build-and-launch role, working across product management, Sophos X-Ops research, sales enablement, demand generation, and channel marketing to turn technical innovation into pipeline and customer outcomes. You must be AI-native in how you work, using AI as a multiplier for your own judgment to research faster, draft sharper, and ship at the pace the market demands. 

In your capacity as an Individual Contributor within the Sophos Product Marketing team, you will work closely with your Product Marketing colleagues to develop the AI narratives for our broader solution portfolio, including AI-augmented MDR, AI-native detection and response, and protections built for an AI-accelerated threat landscape.

What You Will Own

Positioning and Messaging 

• Own positioning and messaging for Sophos' AI solutions portfolio, including the new and emerging categories where Sophos is defining the market. 

• Build the category narrative around AI-native cybersecurity defense, anchored in Sophos' position that AI handles scale and humans handle judgment and accountability. 

• Guide the AI-related messaging for the broader Sophos portfolio, ensuring consistency at every point. 

• Translate deep technical capability into clear, differentiated, channel-ready stories that resonate with security buyers, MSPs, and end customers. 

• Develop and maintain the messaging frameworks, value propositions, competitive positioning, and proof points that ladder to the broader Sophos narrative. 

 
Launch and GTM Execution 

• Lead end-to-end go-to-market planning for new AI solutions and category launches, from internal readiness through external announcement, partner enablement, and demand generation. 

• Partner with Product Management to shape launch scope, sequencing, and tiering decisions that align market readiness with product reality. 

• Build the asset library that powers each launch: pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks. 

• Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events to deliver coordinated, high-impact launches. 

Channel and Sales Enablement 

• Equip the Sophos channel network (MSPs, MSSPs, resellers, VARs) to sell, position, and operationalize Sophos’ AI solutions with confidence. 

• Build enablement programs in partnership with Sales Enablement and Channel Marketing that meet sellers and partners where they are, from first pitch through technical deep dive. 

• Author the talk tracks, objection handling, and competitive positioning that frontline sellers and SEs need to win in AI-influenced deals. 

 
Market and Competitive Intelligence 

• Maintain a working point of view on the AI cybersecurity market, including category boundaries, competitive moves, analyst coverage, and where Sophos is uniquely positioned to lead. 

• Partner with Competitive Intelligence to track and respond to AI-related claims and product launches from established competitors and emerging entrants. 

• Brief the analyst research community (e.g., Gartner, IDC, Omdia, etc.) on Sophos' AI portfolio, with the goal of shaping category definition and positioning. 

 
Customer and Voice-of-the-Market 

• Build a feedback loop with customers, partners, and the field to test, refine, and validate messaging in-market. 

• Work with the Customer Marketing and Channel Marketing teams to develop the customer and partner evidence, including case studies, quotes, references, and outcome data, that proves the value of Sophos AI solutions. 

What You Bring

You might be a product marketer who’s embraced an AI-native approach to your craft, a product manager who has shipped and positioned technical solutions, or an AI builder who can tell a story as well as you can build. What matters is the combination of technical fluency, market instinct, and storytelling you bring to the role. 

 
Required 

• AI-native in how you work: you use AI as a default part of your daily workflow, not an occasional experiment, with fluency across frontier tools for research, competitive analysis, drafting, and synthesis, and the judgment to know when output is ready to ship and when it needs human rework.  

• 7+ years in roles that combine technical depth and market-facing communication: product marketing, product management, developer relations, founding or building AI products, or similar 

• Proven track record bringing new products or categories to market, whether through positioning, launch, or building the thing itself 

• Demonstrated ability to translate deep technical capability into clear, differentiated stories that land with buyers, partners, and the field 

• The ability to build the full launch asset library and the judgment to know what belongs in it: pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks 

• Fluency in a channel-led model, or the ability to learn one fast, positioning and enabling through MSPs, MSSPs, resellers, and distributors as the operating model, not just the route to market 

• A bias for automating your own toil: you build lightweight tools, prompts, and workflows for repetitive work (campaign analysis, message testing, launch workflow automation) that make GTM teams measurably faster, and you share them across sales, channel, and marketing rather than keeping them personal. 

• Hands-on competitive instincts: you do primary research yourself rather than waiting for analyst coverage, getting into competitor trials, demos, documentation, release notes, and pricing and packaging pages, and you can tell what a competitor markets from what it actually ships. 

• A track record of turning competitive findings into positioning, battlecards, and objection handling that sellers use in live deals, and of keeping that intelligence current. 

• Sharp writer and communicator comfortable briefing analysts, enabling sellers, and presenting to senior stakeholders 

• Comfort operating in ambiguity, on short timelines, in a fast-moving market 

• This is a 100% remote role however willingness to travel on occasion is required  

 
Preferred 

• Direct experience marketing or building AI products, or a background at an AI-native company 

• Direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions 

• Working knowledge of the AI threat landscape, enough to hold a credible technical conversation 

• Established relationships with industry analysts (Gartner, IDC, Omdia) and a track record shaping category definition 

How we work with AI

At Sophos, AI is part of how we work every day. It is not a future state, and it is not a bonus skill. It is a tool we trust our team to use, and a capability we invest in together. 

In this role, that means using AI to move faster on competitive and market research, sharpen positioning and messaging, build and refine launch and enablement frameworks, draw insight from campaign and market data, and collaborate more effectively across a global organization. 

We are a cybersecurity company that sells AI-native defense. The most powerful thing we can do for our customers is live the same fluency we advocate for them. That means learning out loud, building together, and raising the bar for what marketing can be.

In the United States, the base salary for this role ranges from $174,000 to $290,000. In Canada, the base salary for this role ranges from $152,000 to $254,000. In addition to base salary, we offer additional  compensation including bonus eligibility and a comprehensive benefits package.  A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs. ​   #li-remote #b2 #li-FC2
Ready to Join Us? At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.   What's Great About Sophos? ·   Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship. ·   Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit ·   Employee-led diversity and inclusion networks that build community and provide education and advocacy ·   Annual charity and fundraising initiatives and volunteer days for employees to support local communities ·   Global employee sustainability initiatives to reduce our environmental footprint ·   Global fitness and trivia competitions to keep our bodies and minds sharp ·   Global wellbeing days for employees to relax and recharge  ·   Monthly wellbeing webinars and training to support employee health and wellbeing   Our Commitment To You We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.   We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team.  All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.    Data Protection If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  For more information on Sophos’ data protection practices, please consult our Privacy Policy