Internet Culture Subject Matter Expert

Project Overview

Help shape the future of AI in Brazil!

We are building a next‑generation benchmark to evaluate how well AI systems handle complex, real‑world questions in Brazilian Portuguese. This project will help improve how AI delivers accurate, reliable, and context‑aware responses for the Brazilian market.

We are seeking Brazilian Portuguese Subject Matter Experts (SMEs) in Internet Culture (memes, social challenges, and street interviews-related) to create high‑quality, expert‑level question‑and‑answer content. This role goes beyond basic data labeling and requires deep domain knowledge, critical thinking, and strong writing skills to test advanced reasoning and contextual understanding in Brazilian Portuguese.

Suitable backgrounds may include digital culture research, social media strategy, meme analysis, online community management, content creation, internet journalism, or cultural commentary focused on Brazilian online spaces. Relevant profiles could include influencers, digital marketers, trend analysts, professional content creators, podcast hosts, street interview creators, or individuals with recognized experience studying or shaping internet culture, viral trends, social challenges, and online communities in Brazil.

Please submit your resume/CV in English.

Project Details

• Job Type: Freelance
• Location: Brazil (Remote) - Open to candidates in Curitiba, Porto Alegre, Florianópolis, Belo Horizonte, Campinas, Vitória, Goiânia, Recife, Fortaleza, Natal, João Pessoa, Maceió, São Paulo, Rio de Janeiro, and Brasília, including but not limited to
• Work Schedule: Part-time (10+ hours per week), fully flexible
• Rate: 21,60 USD/hour
• Start Date: Late October
• Duration: Approx. 2 months   We offer paid training upon hiring.

Key Responsibilities

• Develop advanced, open-ended questions grounded in realistic, real-world scenarios related to internet culture, digital communities, memes, viral phenomena, social media behavior, and online trends within the Brazilian market
• Provide in-depth, accurate, and well-structured answers supported by strong domain knowledge
• Incorporate Brazil-specific cultural, social, and regulatory context where relevant
• Design content that requires critical thinking, nuance, and multi-step reasoning
• Ensure clarity, precision, and consistently high writing quality in Brazilian Portuguese
• Follow detailed project guidelines and meet agreed timelines and quality standards   Use of AI tools to generate answers or questions is strictly prohibited.

Requirements

• Native or fluent proficiency in Brazilian Portuguese (pt-BR)
• 5–10+ years of professional experience in a relevant field
• Demonstrated expertise through academic background and/or industry experience
• Strong analytical skills and the ability to explain complex concepts in a clear, structured manner
• Excellent written communication skills and attention to detail
• Ability to work independently and deliver high-quality output in a guideline-driven environment    

Nice to Have

• Experience with content creation, research, education, or knowledge evaluation
• Familiarity with AI training, data annotation, or evaluation projects
• Background in interdisciplinary work (e.g. media studies, sociology, digital anthropology, online communities, platform culture)     #LI-CAN17 Vendor Type   When applying, please select the option that best describes your working status.   Are you a Freelancer or Private Individual? A Freelancer is someone who has a business license and may have a VAT number or EIN for tax purposes. A VAT (Value Added Tax) number is a unique identifier assigned to registered businesses in many countries; an EIN (Employer Identification Number) is a similar identifier used in the US. A Private Individual does not have a business license. If you aren’t sure, you are probably a private individual.     RWS embraces DEI and promotes equal opportunity. We are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.