Paid Search Specialist

We are looking for a Paid Search Specialist who will run and grow our paid search across Google Ads and Microsoft Ads. This is a hands-on role inside our in-house Performance team: you build the accounts, write the ads, manage the budgets and own the results. You will work in a tandem with our current Google Ads specialist, sharing the search stack between you, and alongside colleagues who own Meta, Reddit, X, Amazon and DV360.

FTMO is a global leader in the trading industry, known for setting high standards in trader education and support. Our search is not e-commerce: we sell one product, the FTMO Challenge, to traders in dozens of markets, in a high-competition and policy-sensitive category where intent, compliance and account structure decide who wins. As we expand into new products and markets, we need a search specialist who can bring that discipline to our accounts.

What will you do?

• Own the day-to-day of our paid search across Google Ads and Microsoft Ads: campaign structure, keywords and match types, negatives, ad copy and assets, bidding, audiences and budget pacing. You are the operator, not the coordinator.

• Own the performance: you watch spend, CPA and downstream quality every day, spot conversion leaks early and act on them before they show up in a monthly report.

• Keep the accounts healthy: clean structures, consistent naming conventions, correct tracking parameters, exclusions that actually exclude, and campaigns that are ready for the next market or product launch.

• Run the search testing roadmap: ad copy, landing pages, bidding strategies and structural tests. You build the test, deploy it, read the result and say clearly whether it worked.

• Work in tandem with our Google Ads specialist: you share ownership of the search stack, compare notes, cover for each other and push the standard of both accounts up together.

• Partner with the Campaign Manager, Creative and Product Marketing teams to turn campaign briefs into search that delivers, and feed back what search intent data tells us about our traders.

• Care about tracking: you know how a click travels from the SERP through GTM and into GA4 and our internal data, and you notice when a parameter is missing before anyone else does.

• Stay ahead of search: AI Max, Performance Max, AI Overviews, changes in how traders discover products. You follow the shifts, test what matters and ignore the noise.