Salesforce Marketing Cloud Manager

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview

The Salesforce Marketing Cloud Manager is responsible for leading the strategy, execution, and optimization of CRM and loyalty initiatives to drive revenue growth, customer lifetime value, and program profitability. The role owns end-to-end campaign performance, leveraging Salesforce Marketing Cloud capabilities to deliver data-driven, personalized customer engagement across multiple channels.

This role plays a key leadership function in translating business objectives into scalable CRM strategies, ensuring alignment with commercial goals across fuel and non-fuel businesses.

Role Responsibilities

CRM & Loyalty Strategy (Leadership Ownership)

• Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives.
• Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value.
• Define targeting, segmentation, and personalization strategies to maximize commercial outcomes.
• Build business cases, forecast revenue impact, and track ROI of CRM initiatives.

Salesforce Marketing Cloud Management

• Own and optimize the use of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP.
• Drive platform governance, data integrity, and best practices across all CRM operations.
• Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability.
• Lead implementation of advanced features such as Einstein, Datorama, and real-time personalization.

Campaign Strategy & Execution