Associate Product Manager

We are seeking an experienced and highly motivated Associate Product Manager to support the growth and development of a specialized healthcare and medical device product portfolio.

The Associate Product Manager will support product strategy, product marketing, market research, product launches, competitive analysis, and product lifecycle management. This position will use market data, customer insights, and business analytics to develop recommendations that support revenue growth, customer adoption, and overall product performance.

The role will collaborate closely with Marketing, Sales, Product Development, Operations, Clinical, Quality, and other cross-functional teams to develop and execute product strategies and successful go-to-market initiatives.

The ideal candidate is analytical, commercially minded, organized, and comfortable working with both internal teams and external healthcare customers.

Travel: Approximately 20–30% domestic travel may be required.

Key Responsibilities

Market Research & Analysis

• Research and analyze market trends, customer needs, competitive activity, industry developments, and clinical information.
• Identify market opportunities and recommend strategies for product growth and development.
• Conduct competitive analysis to understand market positioning and opportunities.
• Collect and analyze Voice of Customer (VOC) feedback to identify product challenges and opportunities.
• Support market research initiatives related to new products, product enhancements, and positioning.
• Prepare recurring dashboards and reports covering key product and business metrics.
• Translate market and sales data into actionable recommendations for leadership.
• Monitor market penetration, customer adoption, product performance, and growth opportunities.

Product Planning & Management

• Support the management of assigned healthcare and medical device product lines throughout the product lifecycle.
• Serve as a product and market resource for assigned product categories and competitive offerings.
• Develop and manage project timelines for new product development and product launches.
• Collaborate with Marketing, Sales, Operations, and Finance to support pricing strategy and forecasting.
• Work with Product Development, Quality, Regulatory, and Operations teams on product planning and commercialization.
• Coordinate the development of product-related marketing and sales materials.
• Manage cross-functional projects, timelines, priorities, and deliverables.