Engineer
Posted 30 Jul 2026
Advertised as “Principal Engineer”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
Are you ready to join our digital revolution journey? At Aleph, we’re not just part of the digital advertising landscape—we’re shaping its future. Representing the world’s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies. Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels. With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you’re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career.
About The Role:
We're an advertising company that lives or dies by how well we connect to the outside world. We integrate with the major social and ad platforms (Meta, Google, TikTok, LinkedIn, Snap, and more) and wire them into our internal systems for billing and reporting. Data moves constantly and in both directions, at scale, and a meaningful part of our estate is legacy. You'll own the technical direction that keeps all of this coherent, resilient, and evolvable — and you'll stay close enough to the code to prove it.
This is the top of our individual-contributor ladder. You won't have direct reports; your leverage comes from setting direction, building the hard parts yourself, writing the decisions down, and getting engineers and leadership to build behind them. This is not a role that only draws diagrams — you'll ship production code on the riskiest paths, cut the spike that de-risks a migration, and go deep in the incidents nobody else can crack. We work across PHP, Go, Python, TypeScript, and JavaScript; PHP and Go are both first-class and here to stay, and the right tool for a problem can land in either. You'll be the person who decides where new capability lands, how legacy gets retired, and how we absorb the constant churn of third-party APIs without breaking delivery.
What You'll Own:
- The integration architecture for ingesting from and pushing to external ad/social platforms — versioning, rate limits, backfills, idempotency, webhooks, and graceful degradation when a partner API changes underneath us.
- The data architecture for information flowing between platforms and internal systems: pipelines, reconciliation, contracts between services, and the path from operational data to reporting.
- A pragmatic strategy for modernizing the legacy estate — strangler-fig migrations, clear service boundaries, and sound judgement about which language and pattern fit each problem — carried far enough into code that teams can follow the pattern.