Web Analytics & Technical Marketing Specialist

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role Overview

As a Web Analytics & Technical Marketing Specialist, you will support a variety of analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites. You’ll work closely with our web development, analytics, and digital marketing teams to implement solutions, troubleshoot technical issues, and support day-to-day client needs.

Projects may range from configuring conversion tracking in Google Tag Manager and building GA4 reports to publishing website content, implementing structured data, performing site-speed audits, or troubleshooting marketing technology integrations.

We’re looking for someone technically versatile, comfortable working across different platforms, and capable of independently taking a well-defined task from assignment through implementation, QA, and documentation. Workload will vary week-to-week depending on internal demand.

This is a part-time, contractor, as-needed position.

Requirements

Key Responsibilities

• Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
• Configure and troubleshoot GA4 events, conversions, custom dimensions, and reporting
• Set up and validate conversion tracking for Google Ads and other advertising platforms
• Troubleshoot tracking issues, dataLayer problems, attribution issues, and sequencing/timing issues
• Write and maintain lightweight JavaScript for GTM and other web-based implementations
• Debug and refine custom scripts used for form tracking, lead tracking, cookie compliance, and other client-specific requirements
• Build GA4 Explorations, reports, and dashboards to help teams understand website and conversion performance
• Audit existing analytics and GTM implementations and recommend improvements
• Support privacy and consent implementations, including Consent Mode and CMP integrations
• Perform website QA, browser testing, and technical troubleshooting
• Perform basic website performance and site-speed audits using tools such as Lighthouse and PageSpeed Insights
• Implement and validate structured data/schema markup and assist with other technical SEO tasks