CRM Operations Manager

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.

GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.

The CRM Operations Manager is the execution backbone of the program. This role runs day-to-day campaign operations across email, SMS and direct mail, manages the send calendar and approval path, and makes sure every deployment is accurate, on time and compliant.

Responsibilities

• Manage day-to-day execution of CRM campaigns and journeys, including campaign setup, audience selection, content association and deployment scheduling.
• Own the send calendar across email, SMS and direct mail, covering recurring programs, triggered journeys and one-time campaigns.
• Manage the client review, approval and routing process, planning lead times so every send is approved before deployment.
• Run program intake, including campaign briefs, capacity planning and prioritization with program leadership.
• Coordinate QA and testing for every deployment, including logic, audience targeting, content rendering, links and compliance.
• Manage contact and list operations, suppression and deployment readiness checklists.
• Coordinate direct mail production and deployment with print production and mail vendors.
• Manage recurring incentive and offer updates in campaigns, and work with platform and data teams to automate them.
• Coordinate with deliverability and platform teams on send volumes, sender health and deployment issues.
• Support the transition of live campaigns from incumbent agencies or platforms, including program, template and asset inventories and parallel operations.
• Maintain campaign trackers, operational dashboards and deployment logs.
• Document SOPs and execution playbooks for all recurring program types.
• Identify and escalate operational risks, blockers and capacity constraints.

Requirements

• 5+ years of experience in marketing operations, CRM campaign management or marketing automation execution.
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Adobe Journey Optimizer, Braze, Marketo or Eloqua.