Growth Marketer

Who we are:   Alignable is the largest online network for small business owners, with more than 10 million members across North America. The mission is simple: help small businesses grow through trusted relationships.
Members use Alignable to find out who in their network can help them next. Sometimes that's a warm introduction, sometimes a referral, sometimes advice from someone who's been there. It works because it isn't transactional. Owners help each other, and growth built on trust lasts.
We're also one of the most AI-forward companies serving small businesses. Allie, Alignable's AI assistant, is live today for every paid member, helping them find the right people in their network and pick the next step. A version of Allie for free members is next. The growth team works the same way. AI is in the daily work, not a side project.

What you will bring:

Our activation team gets new members started. Our retention team keeps paying members around. This role owns the middle: free members who are active, getting value, and not paying yet. Your job is to spot who's ready and give them a reason to say yes.

This role is a senior individual contributor. You do the work yourself. Pull the data, form the hypothesis, build the test, read the result, tell the team what happened. Nobody hands you a test plan. You'll have one upgrade target that's yours, and you'll work closely with Activation, Retention, Product, Engineering, and Data to make it all happen.

This is closer to growth engineering than traditional marketing. The tools we have will get you a long way. Where they don't, you'll build what's missing, with an engineer or with AI.

What you will own:

Active member conversion

• Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
• Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
• Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks

Allie as a conversion channel

• Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
• Partnering with Product on the free version of Allie so it's built to convert from day one
• Product and Engineering build Allie. You make sure Allie drives upgrades.

What's free and what's worth paying for

• Figuring out which features drive upgrades and which belong in the free plan
• Testing offers, paywall moments, and the story about why paying is worth it
• Bringing the evidence to pricing and packaging decisions, which get made with leadership

Tests are how you get there. Upgrades and revenue are how we keep score.

Who thrives at Alignable:

You get restless when a number sits flat. You don't judge a week by what shipped. You judge it by whether more people paid. When you're behind, you dig in, find another angle, and keep going until it moves.

This role is NOT for you if:

• You'd rather perfect a plan than ship a test this week
• A missed target feels like someone else's problem
• Fine results feel like a finish line

What you will bring:

• 5 to 8 years in growth, conversion, lifecycle, or product-led growth
• Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
• A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
• Fluency with product usage data. You turn what you find into testable hypotheses.
• Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production.
• AI in how you work every day: analysis, writing, building, testing
• You run on your own. Give you a target and the context, and you'll figure out the first move.
• You can tailor a message to a specific audience and make paying feel like the obvious next step
• Experience at a subscription or freemium company where users upgrade on their own

Nice to have:

• Performance marketing, paid acquisition, or social targeting
• Small business customers and imperfect, real-world data
• Startup experience, or something you built from scratch

What success looks like:

• First 30 days: your first tests are live and at least one target segment is moving against its baseline.
• By month 3: upgrade rates in your target segments are clearly up, and you can show your work caused it.
• By month 6: upgrade rates in your target segments are multiples of where they started. Allie is a proven upgrade channel for free members. The people you converted are still paying 90 days later.

Why Alignable?

• AI at the Center of Your Work: You'll use AI every day for the work that matters most, like analyzing data, shaping hypotheses, writing and testing messages, and building experiments. It's how you think and ship, not just a shortcut for busywork.
• Impact & Mission: Your work helps more small business owners get real value from Alignable and Allie, and grow through the people they already know.
• Team & Environment: Work directly with Alignable's founders and growth leaders, with room to test ideas fast and see the results.
• Compensation & Benefits: $135,000 to $180,000 base salary plus uncapped variable pay tied to your results (see Compensation below). Plus unlimited vacation, comprehensive health benefits, paid parental leave, a flexible remote/hybrid working model, professional development reimbursement, a $500 new hire home office setup, and a 401(k) program.
• Diversity & Inclusion: We celebrate diverse perspectives and believe they create stronger businesses and better outcomes.

Our culture in action:

• 🎉 Enjoy the Journey: We're passionate about our mission but don't take ourselves too seriously. We celebrate customers, teammates, and key moments.
• 🤝 Be Stronger Together: We combine strengths, build trusted relationships, and treat everyone as partners. No egos welcome.
• 🌈 Be Different Together: We create space for everyone to show up as their truest selves and seek diverse perspectives.
• 👑 Act Like an Owner: We proactively act on behalf of the entire company and customers, not just ourselves. No passing the buck.
• 🎯 Change the Game: We start with first principles, assume nothing is impossible, and go after 10x outcomes relentlessly.
• 📈 Adapt & Evolve: We accept we won't be right every time and create an environment where people feel safe to admit failure and lean into learning.
• 🧠 Exercise Excellent Judgment: We turn knowledge into understanding based on equal parts data and intuition.
• ⚡ Profound Bias for Action: Speed matters. We value calculated risk-taking while avoiding one-way doors.
• ❤️ Be Customer Obsessed: We work vigorously to earn and keep customer trust in everything we decide to work on and how we do it. Alignable is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.