Practice Lead, Paid Social

Who We Are:

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.  

We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. 

Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations. 

We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact. 

Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology. 

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.

What You’ll Do

• Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle. 
• Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning. 
• Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs. 
• Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach. 
• Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints). 
• Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance. 
• Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders. 
• Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach. 
• Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts. 

What You’ll Bring

• Tenured maturity leading and implementing paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
• Demonstrated ability to build and run paid social brand + performance strategies across channels.
• Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.