PR & Influencer Marketing Manager

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit. This allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: As a Assistant PR & Influencer Marketing Manager, you will play a key role in supporting and executing PR and influencer marketing strategies across the APAC region, with a strong focus on the Korea market.

The role will range from hands-on execution and coordination to more strategic planning, market leadership, and stakeholder management. This position requires a detail-oriented, relationship-driven marketer with a deep understanding of influencer culture, beauty trends, and regional nuances.

Essential Duties and Responsibilities:

Influencer & PR Strategy Execution

• Support or lead the planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea.
• Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts.
• Ensure all influencer and PR activities align with brand messaging and campaign objectives.

Influencer & Media Relations

• Identify, engage, and manage relationships with influencers, content creators, press, retailers, and PR agencies.
• Coordinate outreach, contracts, deliverables, timelines, and follow-ups.
• For Manager level: act as a primary point of contact for key influencers, agencies, and regional stakeholders.

Content & Campaign Coordination

• Review influencer content to ensure brand consistency and campaign alignment.
• Track deliverables, performance, and posting schedules across campaigns.
• Support cross-functional coordination with regional and global teams.

Administration, Reporting & Analysis

• Maintain influencer databases, trackers, budgets, and campaign reports.
• Monitor media coverage, social performance, and influencer engagement.