CRM Technical Expert
Posted 12 Jun 2026
Advertised as “Senior CRM Technical Expert - SQL (f/m/d)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.
ZEAL Iberia, S.L.U., a leading Company in the management of Lotteries through Internet, has a contract with ONCE to provide Marketing Services to manage and maximize the sales and results of the JuegosONCE website (www.juegosonce.es) as well as other digital channels (i.e. mobile, apps).
Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.
The role:
We are looking for a Senior CRM Technical Expert (f/m/d) to join our Marketing Department. The role will support the definition and execution of the CRM strategy, including campaign planning, performance monitoring, and results optimization. The candidate will be responsible for designing and managing campaigns across multiple communication channels such as Email, SMS, Web Push, and App Notifications.
Your tasks:
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Creation, implementation, and optimization of automated email marketing campaigns, using SQL-based segmentation and audience selection to improve engagement and conversion.
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Creation, layout, and optimization of newsletters and email templates using HTML/CSS, ensuring responsive design and compatibility across major email clients.
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Support the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows.
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Execution and monitoring of email marketing campaigns, including the creation of briefings and copy, the development of HTML-based email templates, the setup of customer journeys, the definition of audience segments, and the planning and execution of A/B tests to optimize campaign performance.
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Monitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization and improved results.
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Contribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels to maximize engagement and conversion.