Marketing Content & Graphic Designer

The Content & Graphic Designer will be responsible for creating engaging marketing and sales content by combining strong content writing, visual communication, and graphic design skills.

This is a hands-on role that goes beyond social media graphics. The candidate will be expected to understand products and services, identify the value they provide to customers, and translate complex product and technology information into clear, compelling written and visual content.

A key part of the role is supporting the Sales/BDR team with customized content and collateral for inbound enquiries. This may include tailored presentations, one-pagers, product explainers, solution briefs, case-study-style content, email content, and other materials based on a prospect's specific requirements.

The role will work across Marketing and Sales, serving as a bridge between Product, Marketing, and Sales by turning business requirements and product information into polished, professional content and visual assets.

Content Creation

• Create engaging, informative, and persuasive content around products, solutions, and services.
• Develop content for different stages of the customer journey, from awareness and education to consideration and conversion.
• Create website content, product descriptions, blogs/articles, LinkedIn posts, social media content, email campaigns, product announcements, solution briefs, one-pagers, case studies, sales collateral, FAQs, and presentation content.
• Translate complex product and technology concepts into simple, engaging, and easy-to-understand content for business audiences.
• Develop messaging focused on customer problems, benefits, use cases, and business outcomes.

Graphic Design

• Design marketing and sales materials aligned with brand.
• Create social media creatives, infographics, product graphics, presentation decks, sales one-pagers, brochures, product/solution sheets, case-study designs, email graphics, website visuals, and digital advertisements.
• Maintain consistency in branding, typography, layouts, imagery, and overall visual identity.
• Transform written concepts and product information into compelling visual stories.
• Create graphics that communicate complex information quickly and effectively.

Customized Content for Inbound Enquiries

• Work with the Sales/BDR team to understand prospect requirements and create customized content to support sales conversations.
• Create customized product presentations, prospect-specific one-pagers, solution summaries, product/service overviews, industry-specific collateral, use-case presentations, proposal visuals, product comparison documents, customized email content, and follow-up materials.