Brand Marketing Manager

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.

The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

Essential Key Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.

• Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.

• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.

• Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.

• Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.

• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently - including advertising, events, web, internal communications, and customer-facing experiences

• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.