Sales / Appointment Setter
Posted 4 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Ready to be the make-or-break voice that turns "just looking" into "let's talk"?
We're on the hunt for a sharp, self-driven Sales / Appointment Setter to be the front line of our sales engine. If you love the rush of a hot lead, know how to read buying intent in seconds, and hate letting opportunities slip through the cracks — this is your seat.
Pro tip: Applications with an intro video jump to the top of the pile.
Fully remote — but since it's video-call heavy, you'll want to be comfortable on camera and on the phone.
ROLE SUMMARY
You're not a script-reader. You're not a message-forwarder. You are the first impression a prospect gets of our company — and the difference between a lead that converts and one that goes cold.
Every single day, you'll be in the thick of it:
- A steady stream of inbound inquiries
- Leads ranging from "just browsing" to "ready to buy today"
- Messy or incomplete info you'll need to dig out
- Calendars to juggle and conflicts to solve
- Prospects who need a nudge (or three) to follow through
- Multiple channels demanding fast, sharp responses
Bottom line: you own the pipeline. No lead gets lost on your watch.
Not for everyone: If you need someone tapping you on the shoulder to follow up, or voice calls make you nervous, this isn't your role. We're looking for someone who runs toward the opportunity, not away from it.
CORE RESPONSIBILITIES (REAL-WORLD EXECUTION)
- Catch Every Lead, Fast - Jump on inbound inquiries from landing pages, social, email, and beyond. Fill in the gaps, qualify quickly, and never let a hot lead sit.
- Qualify Like a Pro - Sort leads into Tier 1, 2, or 3 based on budget, authority, urgency, and intent. Route the good ones to sales — and flag the scorching-hot ones immediately.
- Own the Calendar - Book discovery calls, coordinate schedules, send reminders, and chase down no-shows until the meeting happens.
- Keep the CRM Airtight - Every interaction, every note, every follow-up date — logged and current. You'll also help migrate our tracker into a full CRM down the line.
- Never Let a Lead Go Cold - Persistent, smart follow-up with warm and stalled prospects. You track things until they're truly resolved — not just until you feel like you've done enough.
- Support Social Selling - Post approved content, monitor DMs and comments, respond to inquiries, and funnel qualified prospects into the pipeline.
- Report What Matters - Track appointments, lead sources, and conversion outcomes. Spot patterns. Flag what's not working.