Search Engine Optimization Specialist

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the SEO Specialist, you will be responsible for growing organic traffic and visibility by writing and optimising search-focused content in Arabic and English. You will cover on-page elements such as meta titles, meta descriptions, and tags, alongside longer-form content like blog posts and landing pages. It relies on keyword research, performance data, and trend insights, including Google Trends, to decide what to create and what to improve.

Key Responsibilities:

• Write and optimise SEO content in Arabic and English, including blog posts, landing pages, category and listing pages, and website copy.
• Write and refine on-page elements: meta titles, meta descriptions, headings, image alt text, and tags.
• Conduct keyword research in both languages and map keywords to pages, search intent, and content gaps.
• Use Google Trends and search data to spot emerging topics and plan content around them.
• Improve internal linking and content structure to strengthen topical authority and page relevance.
• Refresh and optimise existing content, especially underperforming pages.
• Structure content to perform in both traditional search and AI-driven search results.
• Monitor rankings, traffic, and content performance using tools such as Google Search Console, GA4, and SEMrush, and report on findings.
• Work with the product, design, and content teams so pages are published in line with SEO content best practices.
• Keep all content consistent with brand guidelines and tone of voice in both languages.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).
• 2-5 years in SEO, SEO copywriting, or content marketing.
• Proven experience writing and optimizing SEO content (blog posts, landing pages, meta titles, descriptions, and tags) in Arabic and English.
• Hands-on experience with SEO and content optimisation tools such as Google Search Console, GA4, SEMrush, and Google Trends.
• Excellent written Arabic and English, with the ability to produce clear, compelling, culturally relevant content for each audience.