Direct Response Manager

About KIND    Kids in Need of Defense (KIND), launched in 2008, is a global leader in the protection of unaccompanied and separated children. KIND centers the needs, rights, and voices of children migrating alone in search of safety. Through a holistic approach, we combine legal services, advocacy, and partnerships across the private sector, philanthropy, government, and civil society to advance protections for unaccompanied and separated children. We work to ensure that migration systems recognize these children first and foremost as children.

Position Summary

KIND seeks a Direct Response Manager to develop and project manage the KIND fundraising and engagement program. This position will plan and implement a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.

In collaboration with a marketing agency, as well as both internal and external partners, the individual will develop the direct marketing and creative strategies as well as lead the implementation of campaigns to drive fundraising and advocacy consistent with KIND’s brand. 

This position is currently reporting to the Chief Development Officer.

This is a remote position based from any location in the U.S.

This position is contingent upon continued funding.

Essential Functions

• Lead in the planning and implementation of a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.  
• Manages and collaborates with a marketing agency and other external vendors to execute donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts through channels like digital advertising, email, direct mail, SMS, and any other new channels as needed as part of this program. This includes ensuring the work is aligned with organizational objectives and agreed-upon deliverables. 
• Serves as the final reviewer on all final drafts of emails, donation pages, and other digital collateral before launch, providing quality assurance checks to ensure content is error free and consistent with KIND’s expectations. 
• Coordinates with leadership and major gifts officers to identify and hand off qualified donors and act as a strategic partner with the individual giving team to develop email marketing plans that support team objectives.   
• Oversees regular audits of digital fundraising collateral to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience, as well as consistency, accuracy, and relevance of messaging.