Marketing Analytics Manager

The Company:   VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.   We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.   That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.   Check out our brands: levoit.com | cosori.com | etekcity.com   The Opportunity:

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision-making and operational excellence within the marketing organization. This role leads the measurement, analysis, and optimization of marketing performance, manages marketing technology and automation systems, and supports campaign execution and reporting. The Manager partners closely with marketing, sales, and product teams to improve lead management, conversion rates, and overall marketing effectiveness.

What you will do at VeSync:

Data Management & Analytics- Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.

• Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
• Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies. Reporting & Performance Measurement- Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
• Ensure accurate measurement of marketing ROI and campaign effectiveness. Reporting and Visualization- Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
• Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner. - Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.