Media Buyer

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the Client

Our client helps high-achieving men rebuild their lives from the inside out, marriage, family, identity, and purpose.

They have an established content engine and a large existing audience across social platforms, with hundreds of long-form videos and a deep library of short-form content, client testimonials, VSLs, and organic content continually being produced and tested. They’re looking for a Meta Media Buyer who can turn that creative engine into predictable, scalable customer acquisition.

About the Role

Paid acquisition is a major growth channel for our client, and we need a dedicated owner of our Meta advertising.

This is not a general digital marketing position, and it is not a role for someone who simply launches campaigns and checks Ads Manager once a day. You will own Meta campaign execution and optimization end to end: campaign structure,

budgets, testing, creative performance, audiences, tracking, lead quality, and scaling. You’ll work closely with our organic and creative teams. When content breaks out organically, you should know how to test it as paid creative. When an ad works, you should understand why it works and be able to tell the creative team what we need more of. Ultimately, your job is not to generate cheap clicks or leads. Your job is to help us acquire qualified prospects and customers at economics that allow us to scale.

Responsibilities

1. Meta Campaign Management

• Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager.
• Build, launch, manage, and optimize campaigns across the customer acquisition funnel.
• Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation.
• Monitor account performance consistently and make informed adjustments rather than allowing declining campaigns to run unchecked.
• Maintain clean campaign structures and naming conventions so the account remains organized, understandable, and scalable.

2. Performance & Budget Optimization

• Own the numbers behind paid acquisition.
• Monitor and analyze the metrics that matter, including CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance.
• Understand where performance is breaking down. A rising CAC does not automatically mean the audience is the problem, and a low CPL does not automatically mean the campaign is successful.
• Follow the lead beyond Meta. Work with our sales team to understand whether campaigns are generating qualified applications, booked calls, show-ups, and customers — not simply form submissions.