Growth Marketing
US$80,000 – US$120,000 / yr base salary
Posted 15 Jan 2021
Advertised as “Growth Marketing Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- People management
- Contract
- Full-time
| Base salary | US$80,000 – US$120,000 / yr |
|---|
About Hive
Hive is the leading provider of cloud-based AI solutions to understand, search, and generate content, and is trusted by hundreds of the world's largest and most innovative organizations. The company empowers developers with a portfolio of best-in-class, pre-trained AI models, serving billions of customer API requests every month. Hive also offers turnkey software applications powered by proprietary AI models and datasets, enabling breakthrough use cases across industries. Together, Hive’s solutions are transforming content moderation, brand protection, sponsorship measurement, context-based ad targeting, and more.
Hive has raised over $120M in capital from leading investors, including General Catalyst, 8VC, Glynn Capital, Bain & Company, Visa Ventures, and others. We have over 250 employees globally in our San Francisco, Seattle, and Delhi offices. Please reach out if you are interested in joining the future of AI!
Growth Marketing Lead Role
Hive is looking for an experienced manager to own and scale the Growth Marketing function, reporting directly to the VP of Marketing and working closely with the broader executive team. As the lead of this critical but nascent practice, you will both be setting the top level acquisition strategy and be in accounts building and optimizing campaigns to accelerate Hive’s growth. This will be an individual contributor role to start, but we expect this person to hire and lead a team of 1-2 growth marketing specialists by the end of their first year.
Responsibilities
- Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive’s best-in-class AI solutions
- Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
- Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
- Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
- Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available).
- Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
- Set OKRs and hold quarterly / annual business reviews with executive stakeholders
- Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities