Brand Marketing Manager
US$90,000 / yr base salary
Posted 22 Jun 2026
Advertised as “Brand Marketing Manager, CoComelon”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
- Employment
- On-Site
- Contract
- Full-time
| Base salary | US$90,000 / yr |
|---|
Field of studyBusiness Administration, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Study levelMaster's or higher
Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
This role will report ON-SITE in our Los Angeles Office 5 days a week.
The Role
We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.
As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand.
Responsibilities:
- Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals.
- Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences.