Lead Generation Specialist

We are looking for a Senior Lead Generation Specialist to join our Growth team on a part-time basis. This role is focused on building, scaling, and optimizing lead generation systems across multiple channels. You will work closely with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined sales workflows.

This is a senior, hands-on role for someone who has built and owned lead generation engines in environments similar to Remotebase such as remote talent platforms, software development agencies, B2B SaaS companies, or tech-enabled services businesses.

What You’ll Do

• Own and scale lead generation across diversified channels, ensuring no dependency on a single source
• Own the selection, procurement, setup, and ongoing management of lead generation and outreach tools, with all approved software and infrastructure costs covered by the company
• Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms
• Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution
• Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales
• Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns
• Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging
• Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates
• Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact
• Provide strategic input on growth experiments and mentor junior team members when needed.

Requirements

• 5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles

• Proven experience generating leads for B2B tech or services companies selling to startups and mid-sized businesses

• Acquiring and setting up tools for their outreach infrastructure

• Strong understanding of multi-channel lead generation strategies and outbound systems

• Deep, hands-on experience with LinkedIn marketing and outbound sales workflows

• Clear understanding of the full funnel—from first touch to deal close—and how to optimize each stage

• Strong content writing skills, particularly for outbound emails, LinkedIn messaging, and sales collateral

• Experience with lead generation and CRM tools such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, HeyReach, SmartLead, or similar