BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 5+ yrs
Management level: People management
Employment: Remote
Contract: Full-time

Compensation

Base salary	US$45 – US$60 / hr

Role speciality

3D ArtBranded digital experiencesRoblox game art direction

Useful technologies

Adobe FireflyAdobe IllustratorAdobe PhotoshopAfter EffectsBlenderFortniteMayaMidjourneyPremiere ProRec RoomRobloxStable DiffusionSubstance 3D PainterUnityUnreal Engine 5ZEPETO

Original posting

Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.

Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]

Roblox: How To Train Your Dragon
Roblox: Wicked RP
Roblox: Walmart Discovered - 2024 ADDY Winner
Roblox: Fenty - 2024 Webby winner
Roblox: Alo Sanctuary
Roblox: Beetlejuice Escape the Afterlife
Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
Roblox: Elton John’s 'Beyond The Yellow Brick Road'
Roblox: Olivia Rodrigo
Roblox: Fashion Klossette
Gen AI applet: Coca - Cola Cappy
And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions

We're looking for a bold, visually driven, and hands on Roblox Art Director to set the creative bar for Sawhorse Productions' branded experiences on Roblox. This role sits at the intersection of brand storytelling, game art, and platform culture, turning the world's biggest brands and IPs into worlds that feel native to the Roblox community.

What pay is competitive? →Which skills are in demand for this role? →

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Visual Direction: Own and define the art direction for Sawhorse's branded Roblox experiences, from initial pitch and concept through launch and live updates.
Style Guides and Standards: Establish style guides, color scripts, asset specifications, and polycount and texture budgets that keep every project consistent and production-ready.
Pitch and Concept Development: Lead visual development for client pitches, creating mood boards, key art, concept sketches, and environment paintovers that sell the idea and set the tone for production.
Brand to Platform Translation: Translate brand guidelines and IP into Roblox-native visual languages that feel authentic to the community while staying true to partner brands.
Art Team Leadership: Lead, mentor, and review the work of 3D artists, environment artists, UI designers, VFX artists, and animators, providing clear and actionable creative feedback.
Art Pipeline Ownership: Build and manage art pipelines across Blender, Maya, Substance 3D Painter, and Roblox Studio, moving assets from concept and blockout to optimized, in-engine delivery.
Performance and Optimization: Partner with Technical Artists and Roblox engineers to balance visual ambition with performance across mobile, console, PC, and VR, including mesh, texture, and lighting optimization.
UI and UX Direction: Oversee the look and feel of in-experience UI, HUDs, icons, shop interfaces, and onboarding flows so every touchpoint is clear, on-brand, and intuitive for Roblox players.
Cross-Team Collaboration: Collaborate with Game Designers, Producers, Creative Directors, and Sawhorse's commercial production and post teams to align art with gameplay, narrative, and campaign goals.
Client Presentations: Present creative direction, work-in-progress, and final art to clients and stakeholders, incorporating feedback while protecting the creative vision.
Marketing and Launch Assets: Direct key art, experience thumbnails, icons, trailers, and social assets that drive discovery and engagement on and off platform.
Quality Control: Drive art reviews and sign-off checkpoints at every milestone to maintain a high bar for craft, consistency, and on-time delivery.
Trend and Platform Awareness: Stay ahead of Roblox platform updates, top-performing experiences, avatar and UGC trends, and emerging tools, including generative AI workflows, to keep Sawhorse's work innovative.

Art Director at Sawhorse Productions — BranchFactor

Art Director

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