Content Creator

Content Creator – Video, Social & Paid Media 🎥⚡

Smart Energy | Byron Bay Based + Travel

Real customers. Real results. Your job is to capture the story.

We’re building a proof machine.

Every week, Australians are switching to Smart Energy, installing smarter energy solutions and changing the way they power their homes.

Those stories are happening all over the country.

Your job is to go and get them.

Show up at an install. Meet the customer. Capture what changed. Find the story behind the numbers. Then turn it into content that makes the next person stop scrolling, pay attention and book a call.

We’re looking for a hands-on Content Creator who can shoot, edit and publish across organic and paid social.

You won’t be sitting around waiting for briefs.

This is a new role with plenty of room to experiment, build the playbook and make the content function your own.

What You’ll Actually Do 🎬

Customer Stories

• Travel to customer homes and installation sites to capture real customer stories.

• Film and photograph the journey from installation through to results.

• Interview customers on camera and turn their experience into natural, compelling content.

• Capture testimonials, before-and-after stories, product footage and real-world proof.

Social Content 📱

• Shoot, edit and publish content across Instagram, TikTok, Facebook, LinkedIn and YouTube.

• Turn longer shoots into multiple pieces of short-form content.

• Create Reels, TikToks, Shorts, customer stories, behind-the-scenes footage and social-first creative.

• Keep content relevant, current and built for how people actually consume social media.

Paid Social Creative 📈

• Produce and refresh creative for Meta advertising campaigns.

• Develop new hooks, angles, formats and concepts to continuously test.

• Work with the marketing team to understand what is converting and create more of what works.

• Help combat creative fatigue by maintaining a strong pipeline of fresh assets.