Marketing Automation Specialist

Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies. At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success. With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele. Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.

Responsibilities:

• Work within marketing automation platforms  
• Design and construct Customer Journeys in Marketing Automation tools
• Create segments in the Marketing Automation platform based on the given criteria
• Build and execute email campaigns to ensure the best outcomes
• Create and execute omnichannel campaigns using other channels (sms, messengers, etc.)
• Work within ready-made content assets for adding personalization and testing
• Work within other digital marketing tools (webinar platforms, chatbots, web analytics, etc.)  
• Collaborate with the Campaign manager, who is responsible for the effectiveness of all campaigns, to streamline the workflow
• Provide consultations on technical questions about digital channels and campaigns
• Participate in the process of creating an integrated IT Omnichannel ecosystem for clients
• Monitor marketing campaigns for timely detection of bugs and errors
• Prepare initial reports on campaign results (raw data). 

Required Skills & Knowledge:

• 3+ years of experience in digital marketing
• Knowledge of email marketing. Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
• Experience with other communication channels is a plus  
• Basic knowledge of HTML and Excel
• Basic knowledge of SQL (Select) is a plus
• General understanding of digital marketing tools and services integration (API, databases)  
• Systems thinking and willingness to dive into technical details