Marketing Manager

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

·         Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

·         Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

·         Develop and recommend creative ideas related to Company branding activities and execute

·         Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

·         Advise parent and group companies to ensure that all activities follow parent company branding objectives

·         Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence

·         Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

·         Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

·         Create and deliver newsletter articles for publication and distribution

·         Source and manage vendors to maintain optimal cost where feasible

·         Develop annual budget proposal for assigned business unit marketing activities

·         Execute and manage all company business unit promotional email campaigns

·         Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

·         Prepare press releases for industry trade publications for assigned business unit

·         Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

·         Bring full effort to bear on tasks assigned by manager

·         Give manager best advice

·         Give earliest notice when work cannot be delivered as specified

·         Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

·         Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment