Digital Graphic Designer

Who We Are

Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants – and our product roadmap is just getting started.

We’re a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors.

Your Role

Brand is how Sans builds trust, differentiation, and long-term demand. It defines how we look, how we show up visually, and how customers experience us across every touchpoint.

The Digital Graphic Designer will own the visual execution of the Sans brand across digital channels — with a particular focus on email and paid social, plus organic social and other lifecycle touchpoints. This role is responsible for translating brand strategy into polished, on-brand design systems and assets that perform and scale across fast-moving, always-on channels.

This role reports to the Creative Director and partners closely with Brand, Growth, Product, Lifecycle, and eCommerce.

The ideal candidate can clearly articulate the thinking behind their design decisions, understands what makes an email get clicked or an ad stop the scroll, and is energized by using performance data to make their work stronger. They also are a strong visual designer and systems thinker — someone who can build and maintain a design system, not just execute individual assets within it.

Requirements

Responsibilities and Duties

• Own Email Design Across Flows and Campaigns: Lead the redesign of all existing lifecycle email flows to reflect the new Sans brand system, and take ongoing ownership of continuous design and iteration across flows as the brand evolves. Design weekly campaign emails with a high bar for typography, hierarchy, pacing, and thoughtful visual restraint. Develop reusable, modular email templates that enable fast production at scale without sacrificing craft.
• Design for Paid Social: Design paid social creative, translating brand and campaign strategy into assets built to perform. Bring an understanding of how to express the Sans brand within the conventions of each platform — flexing tone, pacing, and format to prioritize scroll-stopping, sales-driving creative while staying recognizably on-brand. This work will be done alongside other external creatives and designers also contributing to paid; strong collaboration skills are needed to bring a cohesive suite of assets together across contributors. Partner with Growth and Lifecycle to iterate quickly based on performance.