Paid Media Manager

Who We Are

Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants – and our product roadmap is just getting started.

We’re a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors.

Your Role

The Growth team plays a critical role in driving customer acquisition, revenue, and scalable growth across channels. This team is accountable for developing and optimizing performance marketing strategies, creative, and experiments to efficiently reach new customers and expand our impact as we grow.

The Paid Media Manager will own the day-to-day management of millions in monthly ad spend across Meta, Pinterest, and AppLovin — with the opportunity to expand into additional platforms as we scale. They will be responsible for the planning, execution, and optimization of our paid social campaigns, ensuring every dollar is deployed efficiently against our growth and efficiency targets. 

This role will report to the Sr. Director of Growth, and will partner with them on forecasting, budget allocation, and high-leverage optimization decisions. This person will also be in close communication with the Creative Strategy team to translate performance signals into actionable creative insights and ideation.The ideal candidate is highly analytical, deeply fluent in paid social platforms, and excited to operate at the intersection of media buying, creative testing, and growth strategy. They bring a scrappy, proactive mindset and thrive in a fast-moving, high-spend environment where small decisions compound into meaningful business outcomes.

Requirements

Responsibilities and Duties

• Own day-to-day management of millions in monthly paid social spend across Meta, Pinterest, and AppLovin, with potential expansion to additional platforms (TikTok, Snapchat, Reddit, etc.)
• Plan, launch, and optimize campaigns to hit aggressive efficiency and volume targets across prospecting and retargeting
• Develop and execute structured testing roadmaps across audiences, placements, bidding strategies, and account structures
• Partner closely with the Creative Strategy team to translate performance data into creative insights, hooks, angles, and net-new concepts for testing
• Collaborate with the Sr. Director of Growth on forecasting, budget pacing, scenario planning, and channel-level optimization decisions